“The best way to predict the future is to create it”
Combining marketing with sales seems to be difficult. In many organizations it is said that marketing activities are only generating costs, and sales department must do everything to compensate for all of this. Moreover, sometimes it is assumed that when there is a failure, it is a result of bad marketing but when there is a success, all the benefits are credited to sales department.
However, it should be emphasized that, from the business point of view, the interaction of those two key departments, marketing and sales, is fundamental for the company’s success. There is no marketing without sales and vice versa and marketing-sales strategy is their bond. It is the marketing and sales strategy that defines the company’s activities and creates short- and long-term goals.
During our professional work, we have often participated in building of such strategies. We have acted both as marketing and sales parties. We know very well that it is a very complex process that brings out many emotions and uses a lot of energy on both sides. However, the end result, which always is well-developed and fully understandable marketing and sales strategy that will profit the company, is worth all the effort and commitment.
If you are in the middle of building your business strategy or planning to introduce it and need support, we are here for you.