Dekspol

After the introduction of a new strategy in Dekspol, the time has come to start the second stage of cooperation, related to the introduction of a new product line dedicated to the retail market. At the start of this project, we set ourselves some key objectives, which set our next steps and actions:

• preparation of unique visual identification of materials for the retail line – from packaging, labels to store displays 
• showing the family character of the company – which allowed us to use the image of the young successor Martyna Oleszak as the face of the new retail line 
• highlighting Dekspol’s 25 years of experience as a Polish manufacturer of impregnants, which transfers its know-how from the professional market to the retail market 
• building a consistent marketing message for the new line, allowing for easy identification of Dekspol’s products and offer by retail customers.

We divided the whole project into four parts: 

1. Preparation of product packaging: 

• market and competition analysis 
• preparation of product visualization
• preparation of label texts in one consistent template for each product, taking into account formal requirements 
• the development of a system of technical pictograms on the packaging which allow the product to be easily identified in terms of its main characteristics, intended use, size of packaging and yield

2. Preparation of the product catalogue: 

• conducting a professional photo session with the company’s successor as the face of the Dekspol retail line 
• substantive and graphic design of the catalogue 
• technical processing of the catalogue and printout

3. Preparation of shop shelving visualization: 

• creation of display shelf graphics 
• development of POS materials: KV, product descriptions, colour samples

4. Developing rules for promoting the retail line: 

• analysis of prices and competitors offers 
• pricing 
• Development of a promotion system for Dekspol customers – pre-sale offer 
• introduction of an incentive scheme for salesmen

Customer benefits

Comprehensively prepared by us design of the new Drewno Protector line includes everything that the customer cares about, so: 

• brand visualization distinguishing the customer’s products from the competition 
• ready-made materials necessary for product promotion 
• sales strategy with the preparation of the first sales campaign 
• training of the sales team

Thanks to such comprehensive project preparation, the only thing that remains for the client is to focus on sales that will diversify sources of income and increase competitiveness on the market.