Dekspol

Dekspol is a Polish family-owned company that manufactures wood impregnates. Its over 25 years of experience in the woodworking industry has won the recognition of many sawmills in Poland, and its first product – Firestop, fire-retardation product – is still “number one” in the offer. The Dekspol’s trademark is the technology of professional copper products Dekolit – an effective solution for the protection of garden wood.
Dekspol is a company that faces succession, to which it prepares itself by taking it step by step.

Project targets and goals

After 25 years of activity on the domestic market, the owners of Dekspol decided to use the experience of the entire Biznes Up team, giving us opportunity for a detailed analysis of the company and optimization of business processes. We faced two challenges that were the main objectives of the project.

Introducing changes in the company that would bring it to the next level of development
Creation of a new product line dedicated for retail customers

The challenges were very interesting, in particular because we had to.

• perceive problems and identify their sources in a company that represents the industry that was not known to us at the time
• quickly asses the work of the entire team that we did not know before
• analyze the marketing and sales strategy and develop a new project for the next periods

Looking back at several months of our cooperation, we can say that our proposals have gained acceptance and full trust of the company’s Management Board. Together with the entire team, we constantly implement new projects that we never thought of working together on at the beginning of our journey. Because of that, we managed to effectively take care of the main sales pillar, which for us is the professional market, and now we are starting to create a new product line dedicated to retailers.

Customer benefits:

• building a strong management team, where everyone strives for the same goal, their heads are full of ideas, and the routine is never taking over
• introduction of new standards at all workplaces, initiated by refreshing of every single corner of the company and running team integration events
• support for a young successor in overcoming barriers and obstacles, and our close cooperation with her in the implementation of new projects
• implementing a new sales policy along with a clear incentive program for the sales team
• development of new company sales plans, strongly integrated with profitability and revenues
• creating a new product line for the professional market and sales support tools
• expansion of the sales team in order to reach the customer more effectively
• preparation of campaigns and promotional events, where everyone finds something for themselves whether it is a salesman, distributor or customer