OBROL Kulczynski is a Polish family run business established by Julian Kulczynski in 1990. Since the very beginning, company was focused on searching, delivering and creating new more effective ways in plants growing technics. Obrol offers a variety of products that can be used in main crops as well as more demanding ones such as orchards or vegetable plantations.
Obrol is best known for its professional preparation of rape and maize seeds, which, on the industrial scale, as the first in Poland, has been dealing with for over 20 years. The company also produce and distribute adjuvants – items that improve the plant protection products. An example of undoubted success was the introduction of Olbras adjuvant in the recent years.
The goals and targets
More and more stringent regulations of plant protection products consumption have become inspiration for the owners of Obrol to look for solutions that increase the effectiveness of these products, which in turn helps reduce their doses. New adjuvants were created next to Olbras, including.
Efectan 650 SL to increase the effectiveness of herbicides and T-Fungin to improve the action of fungicides.
Both products forms are the basis of cooperation between two companies, Obrol and Biznes Up.
Marketing and sales support for these products has been proposed and it looks as below: