Obrol

OBROL Kulczynski is a Polish family run business established by Julian Kulczynski in 1990. Since the very beginning, company was focused on searching, delivering and creating new more effective ways in plants growing technics. Obrol offers a variety of products that can be used in main crops as well as more demanding ones such as orchards or vegetable plantations.
Obrol is best known for its professional preparation of rape and maize seeds, which, on the industrial scale, as the first in Poland, has been dealing with for over 20 years. The company also produce and distribute adjuvants – items that improve the plant protection products. An example of undoubted success was the introduction of Olbras adjuvant in the recent years.

The goals and targets

More and more stringent regulations of plant protection products consumption have become inspiration for the owners of Obrol to look for solutions that increase the effectiveness of these products, which in turn helps reduce their doses. New adjuvants were created next to Olbras, including.

Efectan 650 SL to increase the effectiveness of herbicides and T-Fungin to improve the action of fungicides.
Both products forms are the basis of cooperation between two companies, Obrol and Biznes Up.

Marketing and sales support for these products has been proposed and it looks as below:

• the adjuvants market research in Poland
• substantive development of products, including:
  • building and preparing arguments and documentation
  • making of a technical presentation
  • field trials for a T-Fungin
• marketing development of:
  • product’s image
  • advertising leaflet
  • presentation of the product
• distribution channel for:
• Efectan 6500 SL
  • finding a distribution company
  • product presentation (use of substantive and marketing materials)
  • signing a distribution agreement
  • training for distributor employees
• T-Fungin
  • product presentation
  • preparation and development of all product technicalities – the introduction of a new brand

Customer benefits:

• the delivery of substantive and marketing materials
• extending the existing sales network by acquiring new distribution companies
• sales increase
• professional trials implementation at reputable institutes